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Welcome to the 21st Annual NJ Land Conservation Rally!

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Conservation Funding [clear filter]
Friday, March 17

10:30am EDT

Welcome to the Wonderful World of Green Acres: Land Acquisition, Park Development, and Stewardship Funding
Since 1961, the Green Acres Program has been partnering with local government and nonprofits to preserve open space and provide outdoor recreational opportunities throughout New Jersey.  In 2016, the Preserve New Jersey Act was passed to allocate the recreation and conservation funding measure approved by the voters in 2014 .   With this funding, Green Acres will continue to provide loans and grants to counties and municipaltiies and grants to nonprofit organizations for land preservation and park development projects.  Now, however, we can also provide funding for stewardship!  This workshop will provide an overview of the traditional and changing Local and Nonprofit Land Acquisition and Park Development Assistance programs and introduce the new Stewardship Assistance Program.  We will discuss funding available, eligible and ineligible projects, how to apply for grants and loans and what "strings" are attached to Green Acres funding.  The Blue Acres and Tax Exemption programs, both administered by Green Acres, will also be highlighted.


Catherine Elliott-Shaw

Team Leader, NJDEP, Green Acres
Cathy Elliott-Shaw has been with the Department of Environmental Protection since 1989 and with the Green Acres Program for the past sixteen years.  Currently Cathy is the Team Leader for the Urban Acquisition and Statewide Park Development Team.  Outside of work, Cathy is an active... Read More →

Nancy Lawrence

Compliance Officer, NJ DEP Green Acres
Nancy Lawrence has been part of the Bureau of Legal Services and Stewardship for the NJDEP’s Green Acres Program since 1999.  Prior to her start at the NJDEP Nancy worked as an environmental consultant.  She holds a B.S. in Environmental Studies from Richard Stockton College... Read More →
avatar for Martha Sullivan Sapp

Martha Sullivan Sapp

Director, Green Acres Program
Martha Sullivan Sapp has been with the Green Acres Program since 1987.  She served as a Project Manager, Team Leader, Rule Manager, Policy Coordinator, and Bureau Chief of the Local and Nonprofit Assistance Program, before becoming Director.   Martha has a degree from Boston College... Read More →

Friday March 17, 2017 10:30am - 11:45am EDT
Brunswick Ballroom A Lower Level

2:00pm EDT

Municipal Funding for Open Space
The Trust for Public Land assists local and state governments in researching, designing, passing, and implementing ballot measures and legislation to dedicate new public funds for parks and land conservation. Since 1996, we have played a leading role in creating $57 billion in new public funds. Our Conservation Finance services include
*developing a case--We can help create a statement of needs, including projected costs for new and improved parks and forecasts of the fiscal and economic impacts;
*feasibility research--Our experts analyze the options for creating public funding for parks, exploring their legal, fiscal, and political constraints.
*public opinion surveys--We manage surveys by professional polling firms to test potential ballot measures and gauge voter support for funding sources, amounts, uses for funds, and campaign messages.
*measure design--For ballot measures, we recommend the optimal funding method, amount of funding, election timing, and ballot language to design a measure with the best chance for success. For legislative measures, we also advise on finance mechanisms, funding allocations, and best practices for implementation of funding programs.
*campaigns--The Trust for Public Land and its campaign affiliate, The Conservation Campaign (TCC), help community leaders and citizen groups develop and manage campaigns to win approval of ballot and legislative measures for parks. Campaign services may include planning, strategy, fundraising, selection and oversight of consultants, voter communications, and compliance with campaign finance reporting laws.
*program design and evaluation--Our experts provide models and recommendations to guide cities and counties in developing accountable and effective parkland acquisition programs.
This presentation will include current successful ballot measures from local campaigns. 

 Approved for APA CM 1.25.

avatar for Stacy McCormack

Stacy McCormack

Director, Conservation Finance / Government Affairs, Trust for Public Land
The Trust for Public Land's Conservation Finance Program provides professional, technical assistance services to parks and recreation organizations, partners, government officials, and administrators, that need to research and evaluate conservation finance options. Since 1996, TPL... Read More →
avatar for Josephine Noone

Josephine Noone

Councilwoman, Morris School District
I am a Democratic Councilwoman in Washington Borough and a member of the Washington Borough Green Team. I serve as a liaison to the Business Improvement District (BID) and coordinate the Washington Borough Farmers’ Market in cooperation with the BID and the Green Team. I have also... Read More →

Friday March 17, 2017 2:00pm - 3:15pm EDT
Conference Room C Second Floor